That insurance will certainly help the All England Club deal with the loss of income this year, but the local businesses in Wimbledon Village just up the hill from the grounds are going to take a big hit.
Normally, the shops, restaurants and bars fill their windows with tennis-related themes, hoping to draw in tennis-obsessed visitors. It’s like a little slice of tennis heaven for two weeks.
“The tennis quadruples my turnover, which allows me to pay my rent,” said Kelly Duffy, a restaurant owner whose patrons often include professional players and their families.
Duffy has been fortunate, though. Because she has a license to sell alcohol for takeaway as well as food, she’s been able to open her business through most of the lockdown, bringing in more money than usual in recent months.
Others haven’t been so lucky, first with the shutdown and now with the lack of tourists coming for the tennis.
“Getting new customers is important, so during the tennis it’s essential,” said Maria Di Nuzzo, the deputy manager of a clothing store in the village. “It’s definitely not like last year.”
One Italian restaurant summed up the mood with some fitting artwork on its front windows. One side shows the women’s and men’s trophies covered in a purple cloak with the year 2020 written above it. The other side shows the two trophies in all their glory under the year 2021.